ShopMunk – VentureConnect 2012
ShopMunk boosts foot-traffic in retail stores by giving users real-world rewards and bonus points for entering and exploring venues. With ShopMunk, we serve the process of shopping rather than the process of buying. Therefore, we influence shoppers by stimulating them to explore and interact with brands, rather then making them purchase at a lower price. We achieve this through gamification, a process of stimulating people to be actively involved in brand interaction. We deliver to our users a combination of universal bonus points system, virtual- and real-world rewards.