Entrepreneurs

2Parale, the first and largest Romanian affiliate network, expanded to Bulgaria in 2011 and today offers affiliate programs from Serbia, Iraq and Cyprus. More than 14k affiliates (publishers like InternetCorp, ProTV, bloggers and online marketing freelancers) are promoting 230+ online shops and advertisers (Groupon, Flanco, TinaR, FashionDays, Bestjobs, Romtelecom) with remarkable results: 55 million clicks, 8 million euro in sales and 660k euro in commissions. The revenue model consists of profit sharing: online shops pay a flat fee and a percent of their sales.

2Parale continues to change the rules off affiliate marketing: affiliates’ engagement is increased through gamification: turning online marketing into a social strategy game increases conversion and revenue for everybody in the system. The self-service approach for advertisers allows them to run their own program with lower costs. As the network continues to grow, 2Parale will focus on expanding to emerging markets (Turkey, India and countries from CEE).